Friday, November 21, 2008
chapter 11 - post 2
The concept that I found to be very interesting in this chapter was the idea of selective listening of the reciever. I never really thought about it, but it is true that we all interpret the same information differently. It made me curious about whether different cultures gather different information from the sender also. It would be interesting to do a study where people from different cultures each watched the same commercial, and then explained what they got out of it. That sort of information would greatly benefit advertisement agencies. Many companies spend millions of dollars to sell their product, but it the reciever of the information is not able to interpret the information the way that the company had intended, then it's a huge waste of money.
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It is amazing to realize how much we select certain things to hear even though sometimes we do not mean to do it. Selective listening is so common because we sometimes only want to hear certain things. For example, you always hear couples or parents saying they only hear what they want to hear or they block conversations out to concentrate on something else. I know so many people who enjoy reading horoscopes but I sometimes think that we choose to believe what we want to believe, similar to selective listening. The horoscopes are broad enough for people to shape their reality around the horoscope and make it true. There have been so many times when I am in a meeting or in a class and did not listen to a single thing that was said but was able to pick up on important messages.
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